Fruit and vegetables: the easy-going alternative for SFSCs? Join our next Advisinar

EU4Advice and its sister project COREnet invite you to the next Advisinar, “Fruit and vegetables: the easy-going alternative for SFSCs?”, taking place online on Monday, 16 November 2026.

Fruit and vegetables are among the most common products in short food supply chains, and this also makes them one of the most competitive sectors. For growers, producing good fruit and vegetables is only the first step. The real challenge is reaching customers and earning a fair price for their work. This session will explore the strategies that can help them get there, from subscription box schemes to processing and new direct sales concepts. It will also show how taking on more steps of the value chain can open up new sources of income and improve margins.

Event Details

  • Date: 16 November 2026
  • Time: 10:00–11:30 CET
  • Format: Online (Zoom)
  • Focus: “Fruit and vegetables – the easy-going alternative for SFSCs?”

The session will begin with a keynote by Rainer Haas, professor at BOKU University and member of the COREnet Advisory Board, who will set out the strategic options for fruit and vegetable value chains. It will continue with three practical examples from Austria, Sweden and Belgium, and close with an open discussion between the speakers and participants.

Programme

  • Strategic Alternatives for the Fruit and Veggie (Short)-Value Chain
    Speaker: Rainer Haas, BOKU University
    Country: Austria
  • Adamah farm and its “Bio Kistl” (Organic Box) delivery service: a benchmark for agricultural innovation
    Speaker: Simon Zoubek, Adamah BioHof
    Country: Austria
  • New thinking, new technology, new foods: support with product development and production
    Speaker: Nils Mårtensson, Balsgård Foodtech
    Country: Sweden
  • From fresh produce to added value: creating new revenue opportunities and better margins through SFSCs
    Speakers: Nele Devoghel, Hoeve Van Elven; Patrick Pasgang, Boerenbond
    Country: Belgium

Advisors, growers, facilitators and anyone working on short food supply chains are welcome to join.

Don’t miss the event, register here!